Social Media Marketing
And don’t worry if your book hasn’t been published yet – I’m going to show you how to make that happen too. Whether you want to go down the traditional print path or the e-publishing path, I have you covered.
Twitter marketing isn’t actually about massive numbers. The magic doesn’t happen by you trying to reach readers individually either. No, the real strength of Twitter lies in something else far more simple … VIRALITY. The traditional way most blockbuster books get started is from an opening burst of paid-for publicity by the publisher, creating an initial readership. If those readers like it, word of mouth recommendation takes over and book sales soar.
Combine that viral effect with Twitter’s vast user base – over 100 million active users – and you can see the potential for generating free publicity.
By igniting word-of-mouth recommendation on Twitter, you can also achieve this effect without having to be a pushy ‘marketer’ or sell anything. Instead, the ripples will spread far and wide from your readers. I’ll show you how to build up a large number of loyal Twitter followers in your book genre who will help to promote your work.
This ‘cocktail party’ is attended by authors, book bloggers, reviewers, agents, publishers, publicists and readers – all noisily gossiping in real time, exchanging views, making connections and helping each other in their careers and businesses.
These are the very people you need to connect with. At any given moment, many of them are chatting on Twitter and you can join any of the conversations.
This provides an astonishing, unprecedented level of access to influential people that you’d never normally have a chance of communicating with. The very person you wish to rub shoulders with is probably there right now tweeting live. It may be an…